All gifts come with your own personalised greeting card and free shipping.
Use Gift Cards to Reward & Incentivise Your Customers
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While many organisations have implemented gift cards as a reward incentive for their business-to-consumer (B2C) offering, they are a powerful and versatile tool that can be harnessed for business-to-business (B2B) ventures as well. In fact, a survey conducted by Coresight Research found that there’s been an upward trend in corporate gifting for:
- Employee appreciation/milestone (66%, an increase from 64% in 2021), and
- Existing client/partner appreciation (52%, an increase from 49% in 2021)
In addition to the accelerated growth in the corporate gifting market, the study itself also indicates that digital gift cards are the go-to choice. And Giftano makes the process even easier, while you get to use these gift card incentives to:
1. Drive business growth
There’s a two-pronged approach to driving business growth: fostering loyalty with customers and your business partners. Around 80% of respondents in a survey conducted by Promotional Products Association International (PPAI) stated that they are more likely to do business with a company after receiving a corporate gift. Your B2B gift card incentive can provide a competitive edge over your competitors, especially when timed correctly.
2. Generate better business leads
With proper planning and execution, you can use gift cards to incentivise referrals, leading to valuable business leads.
Gift cards can also be used to create opportunities, especially during the networking phase. Offering gift card incentives during business meetings, conferences, or trade shows initiates conversations, and opens more doors for collaborative partnerships.
3. Promote customer engagement
It goes without saying that customers are more likely to stay with a brand with a customer loyalty programme, but just by how much? According to the 2021 B2B Loyalty Statistics Report by Bond Brand Loyalty, as many as 77% of B2B customers are more likely to stay with a brand that offers one. Weaving one into your contact points can incentivise a huge chunk of your customer base to make repeat purchases, further promoting customer loyalty and bolstering retention rates!
4. Build brand awareness
Having a gift card incentive also provides you with an additional marketing channel, but even more so on Giftano, where you get to enjoy complete customisation on your part. These digital gift cards can be branded with your logo and tagline for any marketing campaign. Coupled with healthier engagement rates, gift card incentives can significantly impact brand awareness simply by improving brand recall, not only with a huge percentage of your customer base, but also with new customers & clients.
As the gift card industry shows no signs of stopping on the B2C and B2B front, gift card incentives might be just the thing to see a marked improvement in business growth by securing quality business leads and improving customer loyalty. Need some advice on how to get your gifting programmes going? Contact [email protected] to get started.
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Welcome to Giftano Blog where we help you find the perfect gift for that special someone. At Giftano.com, you can find a wide variety of premium gifts and gift cards for every occasion.
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The Giftano Gift Card is the perfect gift for any occasion.
The Giftano Gift Card enables your recipient to redeem any gift of their choice through a selection of over 1000+ gifts offered by over 150+ premium brands on the Giftano website.
The Giftano Gift Card is the perfect gift for any occasion.
The Giftano Gift Card enables your recipient to redeem any gift of their choice through a selection of over 1000+ gifts offered by over 150+ premium brands on the Giftano website.
Giftano is an online gifting platform that allows you to buy all kinds of gifts, varying from instant gift cards to experience gifts and gift products online in Singapore. You can find great gift ideas from your favourite restaurants, retail stores and brands on our website and gift it to your friends, family, and loved ones.
At Giftano, we pursue to make shopping gifts easier by having a premium selection of gifts in different categories for you to choose the perfect gift for any occasion.
Make your gift special and personalised from the comfort of your home by having your gift sent to the addressee as an e-gift or physical gift delivered for free right to their doorstep. Shop for your gift cards, gift vouchers, experience gifts and gift products from Giftano.com today!
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Giftano is an online shop offering a wide selection of premium handpicked gifts such as unique experiences, beautiful flowers, your favourite gift cards, luxurious hampers and many other thoughtful gifts perfect for any occasion. All gifts comes with your own personalised greeting card and free shipping.
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