Corporate gifting is the act of sending a gift to a client, employee, business partner, or potential prospect. Whether it is in the form of a physical gift, experiential gift, or a digitalised Gift Card, corporate gifting is an effective way to build a positive association with another person or business.
Some popular occasions for corporate gifting in Singapore include Chinese New Year, Year-End Gifting, and the celebration of business milestones. Although the type of corporate gifts distributed differs based on the specific occasion, the most common examples would include grocery vouchers, customised corporate merchandise in the form of pens or calendars, gift cards, and gift hampers.
A gift hamper is a popular choice for corporate gifting during the Chinese New Year celebrations. A Chinese New Year hamper typically includes premium and luxurious food such as abalones, bird’s nests, fat choy (fa cai – black moss), and wines. These gift hampers are often packaged in bright red and gold to signify prosperity and success.
Celebrating Christmas with colleagues and rewarding employees during the joyful season is undoubtedly one of the most celebrated events of corporate gifting. The year-end is typically when employee rewards and recognition gifts are issued. Some companies also take the opportunity to send customised corporate gifts like calendars to other business partners or clients in preparation for the New Year.
Corporate gifting can play a substantial part in the overall improvement of a company’s productivity and even serve as a sales and marketing tool to retain top-of-mind awareness. Here are some ways you can use corporate gifting to your company’s advantage:
Branded corporate gifts that are functional and valuable can be an effective way to show appreciation to long-standing clients for their consistent support towards your business while retaining top-of-mind awareness.
Rewarding your employees does not only help your staff feel appreciated for their contributions but can be an efficient way to increase overall productivity and boost staff morale.
A customised and branded corporate gift can be an effective way to retain top-of-mind awareness from clients. Some organisations in Singapore practice sending calendars customised to their branding, to clients or business partners before the New Year.
Especially when it comes to sourcing for an Employee Reward that caters to a diverse group of recipients, it can be laborious to find a corporate gift that all of your staff will be able to appreciate. Always consider your recipient’s demographics when bulk ordering corporate gifts.
For bulk orders of branded corporate gifts, in particular, it is crucial to source for a reliable corporate gift supplier. The purchasing process may take up weeks or even months of thorough sourcing to find a suitable supplier for customised corporate gifts.
If you are reading this because you have had little luck searching for corporate gifting ideas that the bulk of your recipients will be able to appreciate, you landed on the right page.
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Giftano is an online gifting platform that allows you to buy all kinds of gifts, varying from instant gift cards to experience gifts and gift products online in Singapore. You can find great gift ideas from your favourite restaurants, retail stores and brands on our website and gift it to your friends, family, and loved ones.
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