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Unlock the Power of Customer Incentives with Giftano
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If you’ve been running a business or are part of the marketing and sales team, the words “customer incentive” shouldn’t be new to you since these customer rewards or customer loyalty benefits provide a massive draw to acquire or retain customers.
In fact, according to a report by payments software firm FIS, as much as 81% of consumers in Singapore will choose to spend with a retailer with a customer loyalty programme over others that have none in place. It goes to show that, yes, your customers are paying close attention, which can affect your Customer Lifetime Value (CLV). So, if you want to improve customer acquisition rates and bolster customer retention, you should start looking into implementing an incentive system. More about it below!
What counts as a customer incentive?
Customer incentives can take many forms, including:
Getting cash back for every purchase? Sounds like a dream come true for some customers! However, it’s a dime a dozen — chances are, you’ll be in direct competition to those who have launched a similar campaign, making it feel impersonal and lackluster. Plus, the more restrictions or limitations you set in order to earn the cashback can often extinguish the general enthusiasm. So, while cashback offers can be a nice bonus, they’re not the sole reason why customers choose a particular brand over the other.
We can guarantee you’re not strangers to referral programmes and the bonuses tied to them. Though referral bonuses can be a great way to incentivise customers to refer their friends and family to your business, it requires time and effort on your customers’ parts to spread the word. As such, attractive rewards like grocery shopping gift cards, spa experience gifts and gift cards to major department stores can help build traction for your business.
Loyalty programmes are what some consider to be the most effective in encouraging repeat purchases, which in turn can help to build customer loyalty. But, depending on the rewards and milestones, they can be costly to implement and manage for a smaller business.
By offering unique gifts to customers, not only can you build brand awareness, but also create positive associations. In addition, since they are usually one-time or given out on a milestone basis, they’re more cost-effective compared to the abovementioned. So, if you’re ever in need of a more flexible concept for customer incentives, a promotional gift programme might be just what you need!
Why is incentive marketing important?
Consumer culture in Singapore leans towards the “Power of Free”, a finding that’s backed by Google. Simply put, customers are always on the lookout for a free gift, so even a gift card for hitting a purchase milestone can oftentimes be a powerful motivator in improving customer loyalty and customer retention.
Looking to acquire new customers? Well, referral bonuses in the form of gifts can make customers go the extra distance.
How to successfully use Giftano to offer promotional gifts as customer incentives
With over 1,000 gift options including spa treatments, dining experiences, creative workshops, and gift cards from premium brands, Giftano boasts one of the widest gift catalogues in the industry. You’re guaranteed to find the best brand and gift to fit your campaign needs.
Give your customers the freedom of choice to choose from a curated selection as part of your customer incentive programme. Seize the opportunity to better brand recognition by personalising your customer incentives with fully branded greeting cards and email animation.
With Giftano, you can enjoy greater flexibility on not just physical gifts, but gift cards as well. Available in two forms, physical and digital, you can order the former by the hundreds (or more, depending on your needs) in advance and have them activated later, or send these rewards out instantly via email or WhatsApp.
Need more help?
Implementing a customer incentive reward system can be a daunting task, especially when your target audience are people from all walks of life, at different stages of their life. Get in touch with us, and let our team of consultants assist you in curating the best customer incentives that’ll make your brand stand out from your competition.
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Welcome to Giftano Blog where we help you find the perfect gift for that special someone. At Giftano.com, you can find a wide variety of premium gifts and gift cards for every occasion.
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The Giftano Gift Card is the perfect gift for any occasion.
The Giftano Gift Card enables your recipient to redeem any gift of their choice through a selection of over 1000+ gifts offered by over 150+ premium brands on the Giftano website.
The Giftano Gift Card is the perfect gift for any occasion.
The Giftano Gift Card enables your recipient to redeem any gift of their choice through a selection of over 1000+ gifts offered by over 150+ premium brands on the Giftano website.
Giftano is an online gifting platform that allows you to buy all kinds of gifts, varying from instant gift cards to experience gifts and gift products online in Singapore. You can find great gift ideas from your favourite restaurants, retail stores and brands on our website and gift it to your friends, family, and loved ones.
At Giftano, we pursue to make shopping gifts easier by having a premium selection of gifts in different categories for you to choose the perfect gift for any occasion.
Make your gift special and personalised from the comfort of your home by having your gift sent to the addressee as an e-gift or physical gift delivered for free right to their doorstep. Shop for your gift cards, gift vouchers, experience gifts and gift products from Giftano.com today!
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About Giftano
Giftano is an online shop offering a wide selection of premium handpicked gifts such as unique experiences, beautiful flowers, your favourite gift cards, luxurious hampers and many other thoughtful gifts perfect for any occasion. All gifts comes with your own personalised greeting card and free shipping.
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